Salary: £45,000 - £50,000 per annum (15% annual performance bonus)
Role type: Permanent
Location: Hybrid, 2 days a week required in the London office
Reporting to: Head of Performance Marketing, Hometree

About Hometree

Join Hometree Group and be at the forefront of transforming the residential energy landscape. Founded in 2015, Hometree began its journey in the home cover market. Today, We are spearheading the shift towards a future where home energy systems are decentralised, digitised, and reliant on renewable sources such as heat pumps, solar panels, batteries, EV chargers, and smart controls. This innovative approach is not just about sustainability; it's about empowering homeowners to manage their energy more efficiently and cost-effectively, thereby setting new standards in energy consumption.

We operate across three dynamic divisions:

Financial Services:

Here, you'll contribute to offering flexible financing options, that make it feasible for homeowners to embrace renewable energy technologies and make essential upgrades.

Energy Services:

Be part of our extensive network of local installation businesses that equip homeowners with the cutting-edge, sustainable energy solutions necessary for reaching net-zero emissions.

Home Services:

Help maintain the comfort and functionality of homes with comprehensive coverage plans that protect the essential hardware in the home.

At Hometree Group, we are committed to guiding UK homeowners on their journey towards more sustainable energy solutions, and we need passionate individuals to support them at every step. Join us during this exciting time, and play a pivotal role in a business that supports sustainable homeownership in alignment with their readiness and needs.

Key Achievements

🏆 £85m+ Capital Raised -

We’ve raised over £85m to-date from leading global investors including Legal & General Capital and specialist energy VCs

🏆 6 Acquisitions

We've expanded our operations by acquiring four key companies across financing (Hometree Finance - formerly BewWarm), homecover (Your Repair) and energy services (GeoWarmth, The Little Green Energy Company, IMS, and GreenGen).

🏆 100k Homes Covered We cover over one hundred thousand homes across the UK

🏆 280+ Employees We have over 280 passionate employees transforming the industry across the Group, one home at a time

About the Role

As SEO Manager, you will own and lead all organic search efforts to drive sustainable growth in high-intent lead generation for Hometree’s local solar panel and heat pump installation businesses. You’ll set the SEO strategy, manage execution (technical SEO, content, link building, local SEO), and collaborate across teams to ensure SEO best practices are embedded throughout our installer brands’ websites and marketing activity.

This role would particularly suit someone with strong agency-side SEO experience who now wants to move in-house, giving you full ownership of SEO strategy, end-to-end implementation, and the chance to see the direct impact of your work on leads, sales, and brand growth.

You will report to the Head of Performance Marketing and work hybrid (at least 2 days per week in our London office).

Responsibilities

• Develop & Execute SEO Strategy: Lead a holistic SEO strategy encompassing on-page, technical, and off-page initiatives to drive sustainable organic traffic and qualified leads.
• Keyword & Competitor Research: Conduct in-depth keyword analysis, benchmark competitors, and identify content gaps to inform content and optimization efforts.
• Technical SEO Oversight: Perform and manage technical SEO audits, ensuring site speed,indexing, and structured data are optimized in collaboration with development teams.
• Content Optimisation Guide the creation and optimization of high-performing content, including blogs, landing pages, and case studies aligned with keyword and user intent.
• Local SEO Management Optimize Google Business Profiles, local citations, and location-based content to improve regional visibility and rankings.
• Link Building & Outreach Build and maintain a scalable, white-hat link acquisition and digital PR program to strengthen domain authority and brand visibility.
• Performance Tracking & Reporting Monitor key SEO metrics via Google Search Console, GA4, Ahrefs, and SEMrush; create dashboards and insights on traffic, rankings, and ROI.
• Data-Driven Optimization Use analytics to uncover opportunities, test strategies, and refine SEO tactics for continuous growth and improved conversion performance.
• Cross-Functional Collaboration Partner with Product, Engineering, UX/UI, and Content teams to embed SEO best practices across all digital initiatives.
• Stay Ahead of Trends Continuously research algorithm updates, emerging SEO technologies, and opportunities for synergy with CRO, paid search, and social channels.

What We’re Looking For

• SEO Experience & Performance Focus: 3+ years of SEO experience in lead-generation and performance-driven environments, with expertise in on-page optimization, content strategy, and link building.

• Tools & Analytics Proficiency: Proficient in SEO and analytics tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4, and data visualization platforms.

• CMS & Website Management: Experienced in managing and optimizing WordPress websites, ensuring SEO best practices are applied.

• Communication & Project Management: Effective communicator with the ability to influence stakeholders, and a self-starter managing multiple SEO initiatives simultaneously.

Extra Credit 

• Agency to In-House Transition: Previous agency experience, now seeking full ownership of marketing initiatives in-house.

• Paid Media Experience: Hands-on experience with Paid Search and Paid Social campaigns.

• Email Marketing: Experience running email marketing campaigns using platforms like Mailchimp or similar.

Our Recruitment Process:

Initial Call: Start with an introductory call with our Junior Talent Acquisition Specialist to discuss the role and your potential fit. (30 mins)

Skills-Based Interview: Engage in a detailed discussion about your past experiences with our Performance Marketing Manager (45 mins)

Values Interview: A Values Based Interview with our COO and PPC manager (40 mins)

Task/Final Interview: Meet with members of our marketing team and present a task. (1 hour)

Perks of the job

We have an ever expanding list of benefits that currently includes:

25 days holiday plus bank holidays and your birthday

Hybrid working - Spend 2 days per week with your team in our collaborative London office (it’s dog friendly too!)

Free boiler & home emergency cover with Hometree plus 40% discount for friends & family

Discounted gym membership across over 100 UK gyms (independent and chains) and free fitness, wellness and nutrition apps.

£300 Home office allowance

Support for your mental health and wellbeing via Oliva

Menopause support from Stella, including friends & family access

Cycle to work scheme

Regular team socials including Summer and Winter parties.

FCA Code of Conduct

At Hometree, we prioritise ethical conduct and regulatory compliance. As a regulated financial services organisation, we operate under the strict guidelines and regulations set forth by the Financial Conduct Authority (FCA). We are committed to maintaining the highest standards of integrity and professionalism in all aspects of our business.

As a prospective member of our team, you will be expected to fully embrace and adhere to the FCA Code of Conduct obligations. These obligations are designed to ensure the fair treatment of customers, the preservation of market integrity, and the promotion of healthy competition within the financial services industry.

Equal Opportunity Employer

At Hometree, we are committed to creating an inclusive and representative environment. We know that different experiences, perspectives and backgrounds make for a better workplace and a better planet. Together, we celebrate differences and promote a culture where you can bring your full self to work.

We promise to give you the same opportunities as everyone else and we won't discriminate against you at any point in the hiring process or the working day. This includes how we source talent, our interview process, our conditions of employment, feedback and everything in between